Elena’s Journal

Skincare's All-Natural Best Friend Throughout my entrepreneurial experience, I’ve come across so many new founders and diverse businesses. Their stories inspire me each and every day, and have taught me [...]

The Unique Story Behind Calithea’s Skincare Ingredients and Manufacturing Process From the very beginning of building Calithea, I knew that one of the greatest challenges we would need to overcome [...]

In my opinion, one of our most exciting formulations is the Calithea Organic Olive Oil Night Cream. Even before we could go to market with the product, I loved incorporating [...]

The Founding Story of Calithea Skincare For as long as I can remember, I have always been fascinated by the natural health, skincare, and beauty world. I was always engulfed [...]

One aspect of creating a skincare brand I’ve always found to be so fun and playful was the process of discovering new ingredients to incorporate into each formulation. Throughout this [...]

Reflecting on the Beauty of Family, Nature, and Self-love There is this incredible sense of serenity and child-like joy I experience each time I return to Greece. This past summer [...]

When researching the natural ingredients I wanted to incorporate into Calithea’s skincare products, I started by taking a deeper dive into my Greek heritage to find the right active ingredients. [...]

With Valentine's Day just around the corner, it’s so easy to get swept up in the commercialized fantasy of the perfect date. While there is absolutely nothing wrong with planning [...]

In developing my own line of natural, organic skincare products, I wanted to still create a brand that stayed true to my heritage. I am so proud to be Greek, [...]

When I was about 15 years old, I decided to finally create my own all natural, organic skincare line inspired by my greek heritage, especially my grandmother’s ultimate skincare secret [...]