Elena’s Journal

The Perfect Natural Skincare Routine: A lot of people nowadays are so concerned about what they are putting in and on their skin, but sometimes it is hard to decipher [...]

How Blue Zones Attribute to a Long healthy life Reflecting on the simplicity Nature provides for us. As a society, it seems like we are always trying to rewind the [...]

Skincare's All-Natural Best Friend Throughout my entrepreneurial experience, I’ve come across so many new founders and diverse businesses. Their stories inspire me each and every day, and have taught me [...]

The Unique Story Behind Calithea’s Skincare Ingredients and Manufacturing Process From the very beginning of building Calithea, I knew that one of the greatest challenges we would need to overcome [...]

In my opinion, one of our most exciting formulations is the Calithea Organic Olive Oil Night Cream. Even before we could go to market with the product, I loved incorporating [...]

The Founding Story of Calithea Skincare For as long as I can remember, I have always been fascinated by the natural health, skincare, and beauty world. I was always engulfed [...]

One aspect of creating a skincare brand I’ve always found to be so fun and playful was the process of discovering new ingredients to incorporate into each formulation. Throughout this [...]

Reflecting on the Beauty of Family, Nature, and Self-love There is this incredible sense of serenity and child-like joy I experience each time I return to Greece. This past summer [...]

When researching the natural ingredients I wanted to incorporate into Calithea’s skincare products, I started by taking a deeper dive into my Greek heritage to find the right active ingredients. [...]

With Valentine's Day just around the corner, it’s so easy to get swept up in the commercialized fantasy of the perfect date. While there is absolutely nothing wrong with planning [...]