THE EVOLUTION OF SKIN CARE
CALITHEA, (beautiful goddess) the evolution of skincare, an online company, provides organic and authentically Greek products designed to enhance a woman’s inner beauty. Using 100% Extra Virgin Olive Oil and the purest of ingredients, CALITHEA’s mission is to educate and empower young women from all walks of life about proper skincare, based on our all-natural Greek products. By helping to strengthen a young woman’s confidence and enhance her natural beauty, and not just her outward appearance, CALITHEA is focused on redefining skincare for youthful women, primarily between the ages of 13 to 35. CALITHEA was created in 2016, by founders, George and Elena Kazas. A determined and passionate father-daughter combination, George and Elena were inspired to create a brand of natural and organic skincare products based on the virtues and proven results of ancient Greece. Because of its great health and healing properties, Greeks are known for using olive oil, donkey milk and honey to care for their body, skin and hair, some of the most natural ingredients for healthy, glowing, beautiful skin. CALITHEA was formed based on these two strong beliefs: That every young woman should feel beautiful about themselves, since beauty is within each one of us, and that “all good things of this earth, come from this earth.”
George Kazas, President, Calithea Enterprises, LLC
Equally passionate about business and his Greek heritage, George Kazas is a long-time entrepreneur that has created and led many successful businesses over the past twenty-five years. From a coffee distributorship to real estate, property management and restaurant companies, George has extensive experience with developing and leading small businesses. From translating great ideas and unique concepts to developing strong products and brands, George brings business expertise and extensive experience to CALITHEA and is also currently enrolled in the Formula Botanica Organic Cosmetic Science School, an online program. Once completed, George will earn a degree in Organic Skincare Formulation and an advanced degree in Organic Cosmetic Science. CALITHEA launched online in October 2016.
George’s business partner at CALITHEA is his intelligent and mature 15-year-old daughter, Elena Kazas.
“I am very excited and fortunate to have created CALITHEA with Elena, which has taken an already special father-daughter relationship to a new and very different level. I have always been an idea guy and Elena has helped bring CALITHEA to life with her knowledge, youthful insight, creativity and her inner beauty. ELENA is the beautiful face of, and the inspiration behind CALITHEA,” explained George.
Elena is a high school freshman with a passion for living a healthy lifestyle. Inspired by her yia yia (grandmother), Elena is very knowledgeable about natural beauty and skincare, and wants to make a positive difference in the lives of other young women. Read more about Elena’s Story.