PHILOTIMO is the essence of the Greek culture. When the word is translated and broken apart, the two words mean friend and love of honor or respect. But, what does that really mean? Uniquely Greek, PHILOTIMO means the following: honor, dignity, duty, humility, character, courage, compassion, generosity, personal sacrifice, and pride.
PHILOTIMO is a set of values to live by and describes a beautiful way of life. It means that you give without expecting anything in return, and always do what is right. It is a celebration of values for the greater good. It is how we express love and make the world a better place.
PHILOTIMO is also love of humanity …. a love of country and a love of family.
“My parents embodied this. And as my baba would often say, “A Greek is not a Greek without Philotimo” “It’s generational and a way of life and my wife and I are teaching it to our children. It is living for something bigger than yourself, inspiring others and leaving a legacy,” explained George.
For George and Elena, CALITHEA cares is one example of PHILOTIMO and how they hope to make a legacy. And, with your help; together, we can make an impact and change the world for the better.