CALITHEA CARES
PHILOTIMO is at the heart of Greek culture. While the word is often translated as love of honor, its meaning goes far beyond a simple definition. It embodies values such as honor, integrity, humility, compassion, generosity, courage, duty, and selfless service to others.
Philotimo is a way of life. It means doing what is right, giving without expecting anything in return, and treating others with kindness and respect. It is the love of humanity, family, and community—a commitment to leaving the world better than you found it.
At Calithea, Philotimo is the inspiration behind Calithea Cares. It reflects our commitment to giving back, supporting those in need, and creating a lasting, positive impact. Every purchase helps us continue that mission, proving that even the smallest acts of kindness can make a meaningful difference.
Together, we can honor the spirit of Philotimo and help build a healthier, kinder future for generations to come.
Partner in Hope
At Calithea, we believe skincare should do more than care for your skin—it should help care for others. That is why we are proud to be a Partner in Hope with St. Jude Children’s Research Hospital, supporting their mission to advance research and treatment for children facing life-threatening illnesses.
“Our partnership is deeply personal.
In January 2019, our family received life-changing news. After months of testing, my younger brother, Elias, was diagnosed with Anaplastic Astrocytoma, a rare, aggressive, and inoperable brainstem tumor. He underwent brain surgeries, weeks of radiation, countless MRIs, and more than 600 doses of chemotherapy over the following 14 months. Through every challenge, St. Jude stood beside our family, providing world-class care while giving us something just as important—hope.
Despite an initial prognosis of less than a year, Elias continues to thrive today thanks to the incredible physicians, nurses, and researchers at St. Jude. As part of their lifelong commitment to patients, they continue to care for him as he has grown into adulthood. Even at 18 years old in 2025, when Elias’s illness worsened, his St. Jude team was there for him as he went down to Memphis to undergo another round of Radiation.
Today, Elias is living one of his dreams, apprenticing as a barber. His journey is a reminder that every child deserves the opportunity to grow up, pursue their passions, and build the future they dream of.
That is why giving back is woven into the heart of Calithea. Our support of St. Jude is more than a partnership—it is a promise to help give more children the same chance to live out their dreams.” – Elena Kazas
With every Calithea purchase, $1 is donated to St. Jude Children’s Research Hospital, helping ensure that families never receive a bill from St. Jude for treatment, travel, housing, or food. Together, we can make a meaningful difference—one child, one family, and one act of kindness at a time.
St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital in Memphis, Tennessee is an extraordinary place.
“The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of our founder Danny Thomas, no child is denied treatment based on race, religion, or a family’s ability to pay.”
A Symbol of Hope
(Source: St. Jude Children’s Research Center website)
The late entertainer and entrepreneur, Danny Thomas officially opened St. Jude Children’s Research Hospital on February 4, 1962, with the unveiling of the statue of St. Jude Thaddeus. Unsure of his life’s direction, a young Danny Thomas sought guidance from St. Jude Thaddeus, the patron saint of hopeless causes. If the saint would point to the path he should take, Danny vowed to build a shrine in his name. Success followed Danny’s plea and soon after, the legendary entertainer set about fulfilling his vow to St. Jude. The result was St. Jude Children’s Research Hospital.
By 1955 Danny and a group of Memphis businessmen he’d rallied to build the hospital decided it should be more than a general children’s hospital. At the time, the survival rate for childhood cancers was 20%, and for those with acute lymphoblastic leukemia (ALL) — the most common form of childhood cancer — only 4% of children would live. They believed that St. Jude could help these families with nowhere else to turn. St. Jude would become a unique research institution where the world’s best doctors and scientists would work together to cure childhood cancer, sickle cell and other deadly and infectious diseases. And for families with children battling these diseases, Danny wanted to remove the burden of treatment costs, so they were free to focus on their child.
As a result, we commit to the following;
With each purchase of CALITHEA Skin and Body Care products, CALITHEA will donate a portion to St. Jude Children’s Research Hospital because CALITHEA CARES. Thank you for your support!
