PHILOTIMO is the essence of the Greek culture. When the word is translated and broken apart, the two words mean friend and love of honor or respect. But, what does that really mean? Uniquely Greek, PHILOTIMO means the following: honor, dignity, duty, humility, character, courage, compassion, generosity, personal sacrifice, and pride.

PHILOTIMO is a set of values to live by and describes a beautiful way of life. It means that you give without expecting anything in return, and always do what is right. It is a celebration of values for the greater good. It is how we express love and make the world a better place.

PHILOTIMO is also love of humanity …. a love of country and a love of family.
“My parents embodied this. And as my baba would often say, “A Greek is not a Greek without Philotimo” “It’s generational and a way of life and my wife and I are teaching it to our children. It is living for something bigger than yourself, inspiring others and leaving a legacy,” explained George.

For George and Elena, CALITHEA cares is one example of PHILOTIMO and how they hope to make a legacy. And, with your help; together, we can make an impact and change the world for the better.

And our ENTIRE community cares about us.

In January of this year, our family received devastating news …. a diagnosis that would impact our entire family and especially our incredibly brave and youngest child, Elias.

After noticing that our 12-year-old’s eye was twitching a lot, my wife and I decided that he should see his primary care doctor. We did so and were then referred to Pittsburgh’s Children’s Hospital for an MRI. After additional testing and trip to St. Jude Children’s Research Center in Memphis, Tennessee, we received the grim diagnosis:

Elias has Anaplastic Astrocytoma, a rare and malignant brain tumor.

Elias has been undergoing Radiation for weeks and has several more rounds of other therapies to complete. Our entire community cares about us and has been remarkable supportive. From prayers and meals to an outpouring of support, we couldn’t have come this far without our Greek family and friends, as well as our entire hometown community of BEAVER, Pennsylvania. Thank you to all who have supported and continue to support our family. My wife, Silvia, has been staying with Elias in Memphis this entire time, while I travel back and forth to see Elias, and to be home taking care of our older son and daughter Peter and Elena.

You all are PHILOTIMO and you all are LOVED!

St. Jude Children’s Research Center

St. Jude Children’s Research Center in Memphis, Tennessee is an extraordinary place.

“The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of our founder Danny Thomas, no child is denied treatment based on race, religion or a family’s ability to pay.”

A Symbol of Hope

(Source: St. Jude Children’s Research Center website)
The late entertainer and entrepreneur, Danny Thomas officially opened St. Jude Children’s Research Hospital on February 4, 1962, with the unveiling of the statue of St. Jude Thaddeus. Unsure of his life’s direction, a young Danny Thomas sought guidance from St. Jude Thaddeus, the patron saint of hopeless causes. If the saint would point to the path he should take, Danny vowed to build a shrine in his name. Success followed Danny’s plea and soon after, the legendary entertainer set about fulfilling his vow to St. Jude. The result was St. Jude Children’s Research Hospital.

By 1955 Danny and a group of Memphis businessmen he’d rallied to build the hospital decided it should be more than a general children’s hospital. At the time, the survival rate for childhood cancers was 20%, and for those with acute lymphoblastic leukemia (ALL) — the most common form of childhood cancer — only 4% of children would live. They believed that St. Jude could help these families with nowhere else to turn. St. Jude would become a unique research institution where the world’s best doctors and scientists would work together to cure childhood cancer, sickle cell and other deadly and infectious diseases. And for families with children battling these diseases, Danny wanted to remove the burden of treatment costs, so they were free to focus on their child.

CALITHEA cares deeply about children and adolescents and is very GRATEFUL for the AMAZING CARE that St. Jude Hospital provides.

As an online business and E-commerce store, whose primary target audience for its skincare product line is young women, CALITHEA can serve as an advocate for and healer of, adolescents and children of all ages, both girls and boys. CALITHEA has decided to collaborate with St. Jude Children’s Research Hospital not only to say thank you for all the life-saving care and treatment that Elias is receiving, but for ALL the children and adolescents St. Jude is caring for.

As a result, we commit to the following;

With each purchase of CALITHEA Skincare products, CALITHEA will donate $1.00 to St. Jude Hospital because CALITHEA CARES. Thank you for your support!